Experience: As a Certified Design Strategist and UX Designer with 12 years of experience, I specialize in research-driven, user-focused solutions. My portfolio features diverse projects across Salesforce.com, AR, VR, MR, AI, machine learning, IoT, digital twin technology, and both enterprise and industrial applications.
About Me.
I'm a Design Strategist, Digital Product Designer, and UX Researcher focused on crafting user experiences and design systems for software, web, mobile, and XR products, with a passion for applying consumer psychology and interaction science.
Education:
2004 –2008
Bachelor of Technology
Mechanical Engineering - Jawaharlal Nehru Technological University
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Professional Experience:
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March 2024 - Present
Senior UX Designer, Maersk
August 2022 – March 2024
Lead Experience Designer, EPAM Systems
March 2021 — July 2022
User Experience Lead, HCL
May, 2019 — Feb, 2021
Consultant, Deloitte Consulting LLP
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Dec, 2012 — May, 2029
Senior Analyst, Deloitte LLP
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HOW DO I WORK?
Plan
Design
Executive
Analysis
Sharing
I conduct research for all stages of the product development cycle: from generative research in the discovery phase to validation oriented research in the execution and delivery phases. Here's how my typical end-to-end process looks like:
Understand the problem with in the context of target users, business strategy, technical challenges, competitors and partners. Become a domain expert and work with product manager and stakeholders to understand:
Do we have a problem?
Has the problem been validated?
what are the assumptions/hypotheses?
what are the users/non-users to be targeted to test these hypotheses? what are the other technical constraints?
Prepare an initial draft of the research plan with:
Project background, research goals, research questions, measurables, metrics within the context of each research question. Participant info, Apparatus, Study method (Participant flow and discussion guide). Analysis method, Deliverables, timeline and other supporting material.
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Share the plan with product manager, complaince and other relevant stakeholders for feedback and approval.
Once the research plan and study timeline is agreed upon, create and manage participant screening criteria, kick-off recruitment. Set up lab/ study apparatus, send invites to stakeholders, schedule and conduct interviews/program and send surveys, and send daily toplines to stakeholders.
Compile data from disparate channels for analysis, understand the data, searchfor patterns, categorize overarching themes, triangulate subjective feedback, objective and observational data, and start to visualize a story/narrative that will help other stakeholders see the emerging patterns.
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​Compile and up-level the insights, design the final report with the key insights at the top, navigation to relevant sections in the report and thematic insights sections with supporting quotes and visuals.
Finally prepare the stage for a “shared narrative” and invite key stakeholders for a report readout.
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Help relevant stakeholders internalize key insights and brainstrom next steps in the product development process.
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Save the research artifacts in the research library (stored in team drive and indexed via Airtable_ for future reference/readouts.
How can I support you?
Transforming your vision into impactful solutions, guided by deep user insights and strategic expertise.
Product Design
I solve challenges through strategic product design, creating intuitive and impactful solutions. By deeply understanding user needs, I develop products that address pain points and improve the overall experience.
Service Design
I address challenges through service design by optimizing every touchpoint for seamless and efficient experiences. By mapping out and refining the entire service journey, I create solutions that enhance customer satisfaction and drive operational excellence.
UX Design
I resolve issues by applying UX design principles to craft intuitive and engaging experiences. By understanding user needs and pain points, I create solutions that enhance usability and satisfaction.
Strategic Design
I solve problems through strategic design by aligning creative solutions with business goals and user needs. By integrating insights and planning into the design process, I deliver impactful solutions that drive success and address key challenges.
User Research
I address challenges by conducting thorough user research to uncover key insights. This process enables me to develop targeted, effective solutions that truly meet user needs and preferences.
Efficient Innovation
Enhance innovation and user-focus while accelerating development by embracing faster iterations. I assist you in validating or invalidating assumptions through lean startup methodologies and rapid experimentation.